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Reporting

You can’t maintain an email marketing strategy without good data on how your current efforts are doing.

Smartmessages provides comprehensive reports on what happened after you sent your mailshot. We provide lots of useful and interesting aggregate figures and full breakdowns of the times and the recipients involved.

We provide graphs for the most interesting figures, along with ballpark appraisals of bounce rate and ‘spamminess’.

Reports include:

  • Message count
  • Open count
  • Click count
  • Images-off clicks
  • Estimated images-off opens
  • Bounce breakdown
  • Bounce rating
  • Spam rating

For opens, clicks bounces and spam reporters we provide full drill-down to individual records, including timestamps.

You can download reports on individual mailshots in CSV, PDF and Excel formats so you can open them in your own applications to do further analysis on them.

You can also download Excel reports spanning all the mailshots in a campaign folder, which is a great way of seeing how your mailshots have changed over time.

We define named ranges in Excel files for most important values to make it easier for you to build calculations on top of what we provide.

For full end-to-end reporting, we also support Google Analytics. This can be used to complete the circle of your marketing strategy, linking mailshots we send to completed sales on your web site, allowing you to directly assess your email marketing ROI.


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